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ATA Academic & Fitness
Brad Barber
Academic Director

Brad Barber worked his way through college and started a successful business his senior year at BYU, where he earned his BA in economics. After selling his company in 2006, Brad turned his sights on improving education. While earning his master’s degree in education best practices and his teaching credential through National University and Azusa Pacific, he was a founding teacher at Nova Academy. This Early College Charter High School was recognized and honored by many, including US News and World Report.

Based upon much of the research published by the Clayton Christensen Institute, Brad created a blended learning model at Advantage Learning Academy that would give students a rigorous college preparatory academics experience while providing flexibility for extensive training and travel.

Brad is a native to South Orange County and is married with 4 children and likes to compete in local surfing and table tennis tournaments.

Matt Orlando
Fitness Director

Matt Orlando has been training athletes for over 20 years, from professional MMA fighters to now specializing in high level tennis players and pros. His focus is in functional movement training, speed, balance, power, and endurance.

Matt Orlando
ATA Directors
Jimmy Johnson
Jimmy Johnson
Founder & Director

Jimmy Johnson brings over 25 years of coaching experience and a significant playing history to Advantage Tennis Academy, as well as a background in managing and directing academies and tennis clubs/facilities.

Jimmy played both junior and Division 1 college tennis and then went on to play the ATP Tour. After playing on the tour, he continued to pursue his education at a highly specialized “Tennis Technical Program” at Tyler College in Texas. This program equipped him with an in-depth understanding of the biomechanics of successful stroke production. His coaching experience ranges from beginners to ATP players, with a specialty in identifying talent. Jimmy attributes his success as a coach to his ability to push players to higher levels than they thought possible, and his emphasis on helping students improve key aspects of their technical game. Combining his deep understanding of the principles of kinesiology and strategy with his own extensive experience, Jimmy consistently produces a high number successful players.

Mahmoud Karim
Mahmoud Karim
Owner & Director

Mahmoud grew up in Cairo, Egypt, where he was a top 3 junior player. He then came to the U.S., where he achieved a top ITF ranking and was awarded Division 1 Scholarships at both Rice University and Loyola Marymount University.

Mahmoud played the ATP tour for two years before an injury led him to dedicate his life to coaching others. He partnered with Jimmy Johnson to build and grow Advantage Tennis Academy in 2005. For over 13 years, Mahmoud has coached top nationally and internationally ranked juniors, including both ATP and WTA touring pros. Mahmoud’s unique ability to understand the mental aspect of tennis helps him connect with players and instill in them the mental toughness tactics that are critical for any aspiring athlete. Mahmoud assists the Advantage players on a day-to-day basis with developing their mental focus, physical conditioning, and game-winning strategy.

Brandon Fallon
Brandon Fallon
Program Director/College Placement

Brandon Fallon brings 13 years of teaching experience and an impressive playing background to his work at Advantage Tennis Academy. He was ranked among the top 5 Southern California juniors in each age division, top ranked nationally for juniors in the 18’s, and world ranked in singles and doubles for 3 consecutive years.

By 2004 Brandon had achieved an ATP ranking of top 800 in the world, with wins over players as high as top 60 ATP in singles. In college, Brandon was an academic All-American and played both number one singles and doubles for UNLV and Cal Poly-SLO. His coaching experience includes coaching the tennis teams at Cal Poly SLO (2001) and San Diego State University (2004-2007). With his expertise in stroke analysis using video software and his certifications as both a USTA high performance coach (2006) and a USPTA Pro-1 level coach, Brandon helps the best students play even better. Currently, Brandon is the director of player development and the college placement program at Advantage.